Spandex Appoints New General Manager for Nordics to Spearhead Regional Growth

Alexander Pierrou, R&D Spandex Sweden

Alexander Pierrou, R&D Spandex Sweden

April 2015

Laholm, Sweden – R&D Spandex, the one-stop supplier of leading brands for graphic solutions, has appointed Alexander Pierrou to the role of General Manager, Nordic Region, to spearhead the company’s ambitious growth plans for the region.

Alexander joins R&D Spandex from Coca-Cola Enterprises Sweden, where he served as a Business Unit Head. Previously, Alexander was with Accenture Management Consulting in Stockholm. He also worked several years in a variety of international management, marketing and finance roles with Philips.

Commenting on the R&D Spandex role, Alexander says: “I’m excited by the opportunity to apply my experiences to the sign and graphics industry, with an organisation where customers come first, and that has ambitious growth plans worldwide. With a career covering FMCG products, consultancy services and consumer electronics, I have worked with diverse sales structures and target customers groups. What all my previous roles had in common was that I was engaged by premium brands in competitive sectors, where the emphasis was on a combination of product quality, service and expertise to deliver a value-added proposition to the customer. I’m confident that this professional heritage will serve me well with R&D Spandex, with our focus on high-performance branded products, customer relationships, proactive consultation, and the highest level of delivery and after-sales support service.”

Rod Larson, President of the Spandex group, comments: “Alexander’s skills and record of achievement make him the ideal leader to drive our growth strategy for the Nordic region. We are looking forward to working with Alexander to take R&D Spandex to the next level, building on the strengths of the business today, and helping our customers grow their business by offering best-in-class product portfolio and service levels.”

Alexander has an Executive MBA from RSM (Rotterdam), which included studies at EGADE (Monterrey), Chinese University of Hong Kong, UNC (Washington) and Fundaçao Getulio Vargas (Sao Paulo). He holds a Masters of Science in Financial Management from Handelshögskolan (Gothenburg) and Rotterdam School of Economics and a BSc from Handelshögskolan (Gothenburg) and ICADE (Madrid).

Alexander is based from the offices of R&D Spandex AB in Sweden and reports to Rod Larson. He is fluent in English, Swedish and Spanish.

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