Hands-on demonstrations and real-world application experience highlight the performance, print quality and ease of installation of ORAFOL’s AUTO Drift.
When professional installers evaluate a wrapping film, real-world experience matters. Earlier this year, attendees at the Spandex Summit in Surrey had the opportunity to see ORAFOL AUTO Drift in action through live demonstrations led by Oliver Zicke, Market Development Manager Automotive, Spandex Germany, and Jason Davison, UK Application Specialist, Spandex UK.
Over two days, visitors were able to observe the film’s handling characteristics and installation performance first-hand. Reflecting on their experience, both specialists highlighted the film’s print quality, ease of installation and forgiving nature during application.
A Strong First Impression
First impressions count, particularly with digitally printable wrapping films, and AUTO Drift immediately stood out to both specialists.
“With AUTO Drift, you’re holding a high-quality film in your hands. At first glance, it impresses with a stunning print finish and makes you want to start applying it straight away. Once you get started, you can immediately tell that it has been produced for professional use.”
– Oliver Zicke, Market Development Manager Automotive, Spandex Germany
“AUTO Drift delivers exactly what you would expect from a premium film. From the outset, it felt high quality, predictable, and well suited to professional wrappers.”
– Jason Davison, UK Application Specialist, Spandex UK
Despite approaching the product from different roles and markets, both experts shared a similar view: AUTO Drift delivers the quality and handling characteristics expected from a professional-grade digital wrapping film.
Demonstrating Performance in a Live Environment
The Summit provided an ideal setting to showcase AUTO Drift in practical installation scenarios.
According to Oliver, favourable conditions allowed the team to demonstrate the film’s full performance throughout the event. Jason also noted how confidently and consistently the material performed, highlighting its suitability for real-world applications rather than controlled demonstration environments.
For attendees, the demonstrations offered a valuable opportunity to see how the film behaves during installation and to gain a better understanding of its application characteristics.
Designed for Installer Confidence
One of the key themes that emerged from both specialists was just how installer-friendly AUTO Drift is.
Oliver highlighted the film’s low-tac adhesive, which makes positioning straightforward and allows installers to reposition graphics easily during application. He also praised the material’s responsiveness to heat, noting that it supports clean corner wrapping and can be used to correct minor imperfections when needed.
Jason pointed to the film’s forgiving nature as one of its biggest advantages.
“One standout benefit is how forgiving the film is. If you make a mistake, the first and most effective solution is simply to apply heat, allowing the film to relax and correct itself without unnecessary rework.”
– Jason Davison, UK Application Specialist, Spandex UK
These characteristics help installers work with greater confidence, particularly on more challenging projects where precise positioning and finishing are essential.
Easy to Handle, Even on Larger Applications
Practical handling was another area where AUTO Drift impressed both specialists.
Oliver explained that the film is designed to make large graphic panels easier to manage, even when working alone. The ability to reposition the film provides reassurance during installation, helping remove hesitation when tackling larger jobs.
He also highlighted the performance of the adhesive across different application surfaces, noting that it performs effectively on standard flat areas as well as more demanding recesses.
Jason’s experience reflected many of the same qualities. He found the film easy to work with throughout the installation process and particularly manageable for solo applications, making larger projects less demanding for individual installers.
Print Quality and Finishing Options
Alongside its installation characteristics, AUTO Drift also impressed with its visual performance.
Oliver highlighted the film’s colour reproduction as a standout feature and noted the availability of both gloss and matt PVC laminate options. For additional protection against minor scratches and stone chips, a gloss PU laminate option is also available.
Together, these features help create a solution that combines strong visual impact with the practical benefits professional installers expect from a premium digitally printable wrapping film.
Final Verdict
After two days of live demonstrations and hands-on experience with the product, both specialists came to a similar conclusion.
“High performance. Easy to install. Reliable feedback during use.”
– Oliver Zicke, Market Development Manager Automotive, Spandex Germany
“AUTO Drift performs exactly how a premium film should. Easy to use, forgiving, and ideal for real-world digital wrap applications.”
– Jason Davison, UK Application Specialist, Spandex UK
Discover AUTO Drift
From first impressions through to final application, AUTO Drift demonstrated the performance, predictability and ease of use that professional installers expect from a premium digital wrapping film.
Whether you’re producing full vehicle wraps, commercial graphics or custom printed applications, AUTO Drift has been designed to help deliver outstanding results with confidence.
Learn more about AUTO Drift and explore specifications, compatible laminates and application details:
