The vehicle wrapping industry is continually evolving. Today, it’s not just company cars being wrapped, but also specialized vehicles such as camper vans – or adventure cars, as Dovra calls them.
Adventure cars, in particular, present a real challenge for vehicle wrappers. Large surfaces, multiple angles, and high expectations for both durability and finish put every aspect of the wrapping process to the test.
A recent project by Swedish wrapping experts ADD in Örebro demonstrates how the right choice of materials, skilled craftsmanship, and a reliable supplier can deliver a truly durable result – even in harsh environments where vehicles are used year-round.
Bringing Dovra’s adventure vehicle vision to life
Spandex has been an active partner in the collaboration between ADD and Dovra, with the relationship growing through joint customer visits and long-term trust.
Dovra is a premium manufacturer of adventure cars for people who want to experience nature without compromising on quality or design. The objective was clear: the exterior needed to reflect Dovra’s adventurous spirit while also withstanding the demands of everyday life on the road.
Fredrik Wargholm, Sales and Marketing Manager at Dovra, describes the idea behind the project:
“What unites Dovra’s customers is that everyone has a story worth telling. They also have the will to make their dreams come true. Together with our customers and suppliers, we want to inspire more people to embark on meaningful adventures.”
Spandex became an active part of the process, not only as a material supplier but also as a trusted advisory partner. Our sales representative, Jette Madsen, worked alongside ADD during customer visits to Dovra, where materials, design aesthetics, and functionality were discussed directly on site. We are proud to have contributed to Dovra’s growth and development in line with its ambitions.
Image: Fredrik Wargholm – Global Sales And Marketing Manager, Dovra Built for Adventure – Made in Sweden
Finding the right wrap for performance and style
When vehicles are built for adventure, the choice of materials becomes critical. Adventure cars are exposed to changing weather conditions, long journeys, and intensive use. The film must offer long-term durability, perform consistently, and be easy to install across different surface types.
That’s why being able to see, touch, and compare materials in person is so important. By reviewing a variety of swatches and samples, it became easier to make the right decision.
Before a final choice was made, Jette presented a carefully selected range of wrapping films representing the very best options in the market. Each recommendation was based on both technical requirements and brand identity considerations.
The decision ultimately came down to 3M 2080 Wrap Film in matte grey, a choice that perfectly complemented Dovra’s brand profile. The color reflects what the brand stands for, creates strong visual recognition and conveys a robust, premium appearance. It also offers the reassurance of using a globally recognized brand with a strong presence in several of Dovra’s key markets.
“The wrap gives a robust and exclusive look. That’s exactly what makes Dovra unique,” says Fredrik.
The matte finish also helps reduce the visibility of fingerprints and everyday wear and tear, making it an ideal choice for vehicles that are actively used rather than simply displayed.
For ADD, the material choice also meant working with a film that delivers consistent quality and is easy to handle – an important factor in projects spanning an extended period.
The result is a clear example of what can be achieved when manufacturers, installers, and material suppliers work closely together from the initial concept through to the finished vehicle.
Image: Installing 3M 2080 car wrap on a Dovra adventure vehicle
Precision installation on a larger scale
Wrapping Dovra’s adventure cars requires a high level of precision. Large, flat surfaces must be finished flawlessly, while deeper areas around doors, windows, and other details place significant demands on the film’s conformability and stability during installation.
Pontus Behr, vehicle wrapper at ADD, is responsible for the installation and highlights the importance of working with materials you can trust:
“The positive thing about working with 3M products is that we feel confident in always achieving a consistent and good result. It is a premium product with easy care and generous guarantees. In addition, the assembly is smooth and flexible.”
Thanks to the conformability and air-release technology of the 3M 2080 film, ADD was able to work efficiently without compromising on quality. The result was a clean, matte finish with a paint-like appearance that maintains a consistent look across the entire fleet.
Creating a consistent look across the fleet
In addition to the existing fleet, ADD will also wrap future additions to Dovra’s adventure car range. This ensures a consistent appearance regardless of when the vehicles are produced.
This long-term approach allows Dovra to build a clear and recognizable visual identity while ensuring that every new vehicle matches the quality and appearance of the original fleet.
The value of a trusted supply partner
In larger and more specialized wrapping projects, success depends on more than just the installer and the material. Product availability, technical support, and responsive service all play a crucial role throughout the process.
Spandex supplies the 3M 2080 film and supports ADD with reliable product availability, technical expertise, and ongoing service to help keep the project on schedule.
“Spandex has been a reliable partner from day one, with fast service and very good support,” says Pontus. “In addition, they have a broad international network that we benefit greatly from.”
This partnership allows ADD to focus entirely on the installation process, secure in the knowledge that materials will arrive on time and continue to meet the project’s requirements.
Image: Pontus Behr at ADD Sweden AB
Delivering a finish built for adventure
Today, the completed vehicle fleet forms a central part of Dovra’s visual identity. The matte grey finish communicates durability, quality, and functionality – perfectly aligned with the intended use of the vehicles.
For ADD, this project demonstrates how a premium film such as 3M 2080 can successfully handle large and complex applications while delivering a consistent, long-lasting result. For other wrap companies, it serves as a strong example of how the right materials, industry expertise, and collaborative partnerships lead to reliable and professional outcomes, even in demanding projects.
For us at Spandex, it is particularly rewarding to contribute to such a carefully considered and long-term product initiative. As a supplier to ADD, our role has been to ensure access to the right materials while also providing expert guidance throughout the process.
With experienced and accessible sales representatives, technical support, and extensive product knowledge, we help our customers select the right materials for every application – whether it’s a single vehicle or a large fleet project. By combining proven premium products with personalized support, we aim to make life easier for wrap businesses and contribute to results that stand the test of time.
See the results of the wrapping and how the right choice of material makes a real difference in practice:
