If you aren’t yet familiar with this term, you can expect to hear it a lot in the coming months and years.
Essentially, automotive restyling encompasses a wide range of vehicle updates, including window tint, paint color change wrap, upgraded accessories, clear bras, car audio and video systems, paint protection film, etc.
Today, a large percentage of passenger vehicle owners are choosing to keep their cars, trucks and SUVs, rather than trade them in. There are several reasons for this, including the skyrocketing cost of new vehicles and problems with getting auto financing in place. But a large segment of vehicle owners are staying with their current cars due to lifestyle changes that evolved from the COVID-19 pandemic.
Many people are simply driving much less than they did before the pandemic. They may have transitioned long-term (or permanently) to a work-from-home situation or at least a hybrid. Many people are also doing much of their shopping and personal business in the virtual space. As a result, they’re putting fewer miles on their vehicles and, consequently, they’re keeping them longer.
Instead of investing money into a new car, vehicle owners have discretionary income to spend on their existing ride – so why not fix it up a bit, invest in some services that extend its life or make some fun upgrades?
Capitalizing on the Automotive Restyling Trends
Automotive service providers across the US are getting in on this lucrative trend. By expanding their service offerings, shop owners are seeing a significant increase in their revenues.
Some experts believe that, by adding the right services, business owners can double their revenues in just a year or two.
In your business, you can help that progress along by offering services that carry the highest possible profit margin. You might (or might not) be surprised to learn that auto wraps, color change film and automotive paint protection film all fall into this category.
Why Offer Automotive Paint Protection Film?
Paint protection products are the ideal jumping-off point for anyone who currently offers window tinting.
Although the application processes and required tools aren’t identical, the skill sets for application are surprisingly similar. Paint protection film and window tint are also perfectly paired for marketing purposes, as they provide different yet highly complementary benefits.
If you do mobile window film, adding paint protection services will be a breeze. You won’t need much more space to carry your materials and you can apply the film virtually anywhere that you could do a tint job.
How to Market Paint Protection Film
You already know the benefits of tinting a vehicle’s windows. Extolling the virtues of paint protection are a natural extension.
Protecting Vehicle Value
By protecting their car’s paint job from rocks, road debris, tar, bird droppings, etc., they can help preserve the vehicle’s value. When they do decide to trade it or sell it outright, they stand to get a better price because the finish will look as good as it did the day the film was applied.
Maintaining the Image
Vehicle owners – especially those that are willing to spend a little money on their cars – like to look sharp behind the wheel. But it’s hard to look sharp if your car’s finish is riddled with dings, nicks and mismatched paint touchups. By adding paint protection, they can always look good on the roadways.
Reducing Maintenance
Nobody wants to be washing and waxing their car all the time – and with automotive paint film, they won’t have to. Film makes it quick and virtually effortless to get rid of dirt, grime, bugs and other gunk.
Where to Get Automotive Paint Film Materials
When you’re ready to up your sales and take your car tint business to the next level, turn to Spandex for all your paint protection materials.
We offer some of the highest quality materials available today, including Avery-Dennison protection films. These top-of-the-line polyurethane films are affordable and easy to apply. You can even buy paint protection film online, by the foot or by the roll.
To make it even easier for you to launch this expansion of your business, you can take advantage of Avery’s proprietary protection film cutting software.
Spandex also carries a wide variety of automotive window tint materials for your convenience. We are committed to providing the highest quality products at the lowest possible price, and adding value though exceptional customer service.
Call on us today for help with all of your automotive restyling materials needs, including automotive paint protection film.
