By Michael Kist, Group Market Development Manager Automotive
Getting their car or company vehicle wrapped is a big investment for your customers. Yet, we’re still expecting them to visualise it using a small swatch and a large dose of imagination. That’s asking quite a lot when you’re talking about a premium car and a potential investment of several thousand euros. Or you could employ a graphic designer to spend hours making a 2D simulation, which slows you down.
To help our customers fuel their growth with more proactive sales and marketing, Spandex has launched Zeno: A vehicle wrap software. It’s an industry-leading, 3D visualisation tool created specifically for the vehicle graphics sector. With a diverse database of over 500 car models and the latest wrap films from 3M, Avery Dennison, Orafol and Arlon, you can now show your clients a 360-degree prototype with a few mouse clicks.
Cut down selling and turnaround time
In just a few minutes, your customers will be able to see a full visualisation of their vehicle in multiple environments from multiple angles. You can sit together and make any changes they want in real-time. And with a realistic prototype, it’s much easier for them to make a decision. Reducing both discussion and decision time.
Therefore, you can serve more customers in the same timeframe and free up your schedule. Helping you bring in more revenue and spend more of your day on wrapping, exhibiting or training. With these significant time savings, you can offer your customers quicker turnaround times. It’s inconvenient for them to leave their vehicle with you, so the quicker you can have it ready for them, the happier they will be. Which could be the difference between giving the job to you or your competitor.
Upselling is a lot smoother
The Zeno vehicle wrap software is an amazing way of helping your customer find the perfect material choice, from colour, to texture, to pattern. And it’s also a really effective way of tempting them with additional extras that will inject the absolute ‘wow factor’. When they’ve fallen in love with a new colour for their bodywork, Zeno makes it easy to show how to elevate the whole project by spending a little more: for de-chroming with matte black; for window tinting; by adding a second colour or texture; or by introducing a design detail like stripes, for example.
Your typical colour-change customer is looking to stand out from the crowd; Zeno shows them how their car could be 100% unique. When you’re dealing with a buyer motivated by prestige and individuality, a slick visualisation tool can effectively upsell and add up to 50% to the value of the sale.
Persuade with impressive mockups
For business customers rebranding their vehicles or adding promotional graphics, brand consistency is a high priority. Zeno helps reassure them that the finished result will be ‘on-brand’ and deliver the commercial impact they want. Before you wrap, send them an interactive 3D mockup that they can examine from all angles. And even share with their higher-ups, who will approve the project.
Try it yourself:
If you’re interacting with the customer remotely, you can easily share Zeno renders over email or on a video call. And follow up with high-quality stills where the vehicle looks almost real. So when the client gives you the ‘green light’, you’re both confident.
Showcase all your creative ideas
Using Zeno has the power to professionalise how you interact with customers, completely differentiating you from the competition. And you can even generate videos for your social media or website directly in the tool. Showcase your design ideas on Instagram or TikTok with a few clicks, without needing a real-life wrap.
The scope for proactive, creative marketing with Zeno is endless. Imagine sending your database teasers of how their car could look when their current wrap is at the end of its life? Turning them from a past to a recurring customer.
Transform your business
Running a wrap or graphics business doesn’t leave much time for selling and marketing. The magic of Zeno is that you can fast-track every customer conversation. Share show-stopping creative ideas that customers will fall in love with, tempt them with extras that will boost your profit margins, and expand your reach and reputation far beyond your existing customer base. All you need is a subscription to get started.
Learn more about Zeno Sign up to Zeno See Zeno in action on our YouTube channel